ASGroup Chicago 2023
12:00-6:00pm
Arrival & Golf
3:00-5:00pm
Industry Partner Display Set-Up

4th Floor Lobby

4:00-5:30pm
Platform Technology Updates

Avionte - Pilsen Room
Bullhorn - Hyde & Wicker Room

6:00-7:30pm
Welcome Happy Hour

The Oval Bar at Siena Tavern
Sponsored by Timerack

8:00-8:50am
Buffet Breakfast

with Affiliate Industry Partners
 Gold Coast Ballroom

8:50-9:15am
Welcome to Chicago

Meeting Overview & Introductions
 Gold Coast Ballroom

9:20-10:40am
Effective Sales Strategies

Panel includes Tom Erb, Tallan Resource; Mary Ann McLauglin, Butler Street; Mark Winter, WinSource

Discussion topics:

  • How the 2023 economy has affected sales strategy.
  • How companies are selling in a remote environment.
  • How top companies are getting their leads today.
  • How sales teams use LinkedIn and Zoom for selling.
  • Breaking into new verticals: best options, necessary training and resources.

Gold Coast Ballroom

10:40-10:55am
Break
10:55am-12:30pm
Table Discussion
Owners & Leadership
Key Manager

Sharing Best Sales Practices

  • Effective Onsite Staffing Programs: What brings value to customers and gets you to primary provider? Led by Nathan Meinhart, Innovative Staffing Solutions
  • Healthcare Staffing Niche Verticals – Opportunities: What is working today and not working? Working with VMS. Led by Laura Bowen, Team 1 Medical Staffing/Reserves Network
  • Direct Hire: How are you managing your metrics? Led by Aaron Barton, Leaderstat

Gold Coast Ballroom

CFO/ Financial Manager

Mastermind
Topics pre-submitted and discussed in detail.

Hyde & Wicker

12:30-1:45pm
Buffet Lunch

5-Minute Industry Partner Overview Presentations
 Gold Coast Ballroom

1:50-4:00pm
Breakout Sessions
Owners & Leadership

1:50-2:30pm
The Great Resignation?
No, it’s not!

Mark Winters – WinSource
Learn to plan for turnover in top positions. In today’s world, expect employees to be with you for a limited time.

2:30-4:00pm
What’s Happening in Your Business?
This popular session will be a round-the-table update on how members are doing in today’s market and any critical issues they are facing.

Pilsen

Key Manager

1:50-2:45pm
Texting & Emailing for Sales Success
Mary Ann McLaughlin, Butler Street

2:45-3:30pm
Connected Recruiting: Technology + Teams + Best-in-Class Engagement Strategies
Joe Wertz & Erica Gjervold, Bullhorn

3:30-4:15pm
Using Technology as a Sales Differentiator
Aaron Armstrong & Jake Krisnik, Avionte

 Gold Coast Ballroom

CFO/ Financial Manager

Mastermind
Topics pre-submitted and discussed in detail.

Hyde & Wicker

5:00-7:00pm
Social Networking

Happy Hour at Lou's Backyard & Moneygun
Sponsored by AIPs Bullhorn, Asurint and Staffing Referrals

8:00-8:50am
Buffet Breakfast

with Affiliate Industry Partners
  Gold Coast Ballroom

9:00-10:30am
Breakout Sessions
Owners & Leadership
Key Manager

9:00am–9:45am
LinkedIn - Best Practices for Sales Teams
Steve Liskus, Head of Global Strategic Accounts- LinkedIn

9:45am- 10:30am
LinkedIn & Sales Technologies for Growing Your Business
Rich Diaz, Advanced Resources

Gold Coast Ballroom

CFO/ Financial Manager

Mastermind
Topics pre-submitted and discussed in detail.

Hyde & Wicker

10:30-10:45am
Break
10:50am-12:30pm
Table Discussion
Owners & Leadership

Executive Roundtables
Pre-submitted Issues or Opportunities Objective: To give valuable feedback to make informed decisions and solve any outstanding issues.

Pilsen

Key Manager

Sharing Sales Best Practices – Account Management Strategies & Process: Light Industrial and Healthcare
Led by Kara Shanks, The Reserves Network

Discussion topics:

  • How to keep the relationship going with your customers.
  • The role of managers and sales.
  • Developing business from existing customers.
  • How to become the primary now that customers are using less temporary staffing.
  • Your post-Covid value proposition.

 Gold Coast Ballroom

CFO/ Financial Manager

Mastermind

Topics pre-submitted and discussed in detail.

Hyde & Wicker

12:30-1:45pm
Lunch & Learn

Technology for EOS & Scaling Up
Alexander Ferguson, Align Software

 Gold Coast Ballroom

1:45-2:45pm
Panel Discussion

Making Your Marketing More Effective
Led by Maurice Fuller, StaffingTec
Panel includes Brad Smith, Haley Marketing; Lori Headley, Terra Firma Marketing; Leslie Vickrey, Clear Edge Marketing; Jeff Pelliccio, Allied Insight

2:45-4:00pm
Breakout Sessions
Owners & Leadership

Financial Survey
Summary of survey plus presentation of CFO/Financial Manager roundtable discussions.

Hyde & Wicker

Key Manager

Sales & Marketing Success Stories
Led by Christine Proffitt, Integrity Staffing

Discussion topics:

  • Sales Training Programs that are working.
  • Successful sales processes (round the room).
  • Promoting your Award Recognitions in your sales presentations.

 Gold Coast Ballroom

CFO/ Financial Manager

Financial Survey
Summary of survey plus presentation of CFO/Financial Manager roundtable discussions.

Hyde & Wicker

5:00-6:30pm
Social Outing

360chicago - Tilt, Sip & View
Sponsored by AIPs Avionte & Haley Marketing

8:00-8:45am
Continental Breakfast with Affiliate Industry Partners

Gold Coast Ballroom

8:50-9:10am
Best In Staffing/Fastest Growing Staffing Companies

Recognition of ASGroup Members
Christine Sands

Gold Coast Ballroom

9:15-10:00am
Awards – National, Local, Company and Personal: How Best Staffing Companies Shout it Out in Their Marketing

Brad Smith, Haley Marketing

Gold Coast Ballroom

10:05-11:00am
Day in the Life of a Staffing Salesperson

Led by Mark Winter, WinSource
What are the most valuable ways to invest your limited sales time in today’s world? How do you network and meet new sales contacts? i.e.- Networking events & what to do at these events.

 Gold Coast Ballroom

11:00-11:30am
Take Home Value & Closing Remarks

Gold Coast Ballroom

Rich Diaz

Rich Diaz

CEO, Advanced Resources

Rich brings 25+ years of experience building and leading high-growth, results-oriented companies. As CEO of Advanced Resources, he is driven by the desire to help others, whether it’s supporting clients to solve their workforce challenges or helping candidates expand their expertise. To deliver that level of service his focus starts internally on building high-performing, results-oriented, highly engaged teams.

By creating a culture focused on learning and growth, Rich has paved the way for team members to reach their potential. As he is known to say, “We only earn the right to advise our clients when we set the standard as a best-in-class employer.” Rich believes in the importance of having fun at work while doing what you can to make a difference.

Rich is an Ernst & Young Entrepreneur Of The Year® Midwest Finalist and under his leadership, Advanced Resources is a perennial Top Workplace winner. Rich earned a bachelor’s in Psychology from Northwest Missouri State University.

Tom Erb

Tom Erb

President, Tallann Resources

With a career spanning over 25 years, Tom Erb has established himself as one of the top subject matter experts in the staffing and recruiting profession. Since opening his consulting firm Tallann Resources in 2010, Tom has advised over 1000 firms in the US and around the globe.

Tom is one of the most highly sought-after speakers in staffing and recruiting, presenting to a variety of industry organizations including the American Staffing Association, National Association of Personnel Services, Techserve Alliance, and dozens of others.

Tom is the author of Winning the Staffing Sales Game and currently writes the monthly Recruiting Today column for ASA’s Staffing Success magazine. HR Examiner named Tom one of the Top 25 Online Influencers in Staffing.

Tom is the immediate past chairman of the board for the National Association of Personnel Services (NAPS) and is a past chairman of ASA’s Professional-Managerial Section Council, past president of the HR Association of Central Ohio, and past president of the Ohio Staffing and Search Association. Tom is a Certified Personnel Consultant (CPC) and Certified Staffing Professional (CSP).

Alexander Ferguson

Alexander Ferguson

Alexander Ferguson has been a Customer Success Manager with Align since July of 2021, and in that time has on-boarded hundreds of companies on the software and worked with them to align their communications and execute on their strategies. He has a wide array of experiences, ranging from mortgage compliance to carpentry, which provides him with excellent insight into how to hit goals in a wide variety of industries.

Molly Flaks

Molly Flaks

Enterprise Account Director, LinkedIn

Molly Flaks is an Enterprise Account Director, Search & Staffing at LinkedIn. She has spent the past four years with LinkedIn on both the new business acquisition team as well as account management. Prior to joining LinkedIn, she spent seven years working with a permanent placement firm based out of Denver, CO working as an executive recruiter in the finance and accounting division.

Maurice Fuller

Maurice Fuller

President, StaffingTec

Maurice Fuller is the founder of StaffingTec. He serves as a fractional CTO to staffing firms and is widely recognized as a leading staffing technology expert. Maurice works with staffing firms to select, modernize and optimize their staffing tech stacks including ATS systems, middle- and back office systems, as well as marketplace solutions. He has more than 25 years’ experience in the staffing industry, and has been leading staffing technology initiatives for more than two decades. Maurice received MBA and MSEE degrees from NYIT and the University of Washington.

Lori Headley, CSP

Lori Headley, CSP

Senior Vice President Client Services, TerraFirma Marketing

Lori has an extensive background in strategy development and campaign management and excels at overseeing large scale marketing initiatives – from concept through execution. Having sat on both sides of the agency/client table, Lori understands how important it is to form a true relationship with each client and genuinely understand their goals and objectives. Over 25 years of experience has taught Lori the value of results over activities, partnerships over contracts and consistency over impulse. Lori dedicates herself to helping clients achieve results that are both meaningful and measurable.

Steve Lickus

Steve Lickus

Head of Global Strategic Accounts, LinkedIn

Steve Lickus is the Head of Global Strategic Accounts – Search, Staffing, & RPO at LinkedIn. Throughout his 6+ years of time at LinkedIn, Steve has led sales teams in acquisition, SMB, Large Enterprise, and Global Accounts. Prior to joining LinkedIn, he spent 9 years in the staffing industry with Robert Half, holding several leadership roles overseeing permanent placement, consulting, and temporary teams.

Mary Ann McLaughlin

Mary Ann McLaughlin

Managing Partner, Butler Street

Mary Ann serves as a Managing Partner and co-owner of Butler Street. Since 2013, Butler Street has delivered sales, recruiting, account management and leadership solutions that are proving to help staffing companies grow. Prior to Butler Street, Mary Ann served in senior executive roles for fifteen years including Chief Operating Officer, President, and Managing Director in the staffing, revenue cycle and print industries. As a Six Sigma Champion certified executive, Mary Ann leverages her robust process background with thirty-three years of sales and operational leadership experience to help companies achieve lasting results. Mary Ann is an advocate for women leaders through active participation in ASA Women in Leadership Council and serving on the board of George Washington University’s Women in Leadership program. She holds a B.S. Degree in Marketing from Bradley University and resides in Nashville.

Brad Smith

Brad Smith

Chief Strategy Officer, Haley Marketing Group

Brad Smith, is the Chief Strategy Officer at Haley Marketing, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. Brad has over 20 years of experience in the staffing and recruiting industry helping organizations develop and implement strategic marketing plans.

As a Certified Inbound Marketing Specialist, Brad has helped over 300 staffing and recruiting companies with website development, search engine optimization, blogging and social media marketing.

For more information about Haley Marketing, please visit www.haleymarketing.com.

Leslie Vickrey

Leslie Vickrey

CEO & Founder, ClearEdge Marketing

Leslie Vickrey is a marketing expert, business advisor and investor who began her career with McDonald’s Corporation and found a niche in technology and talent as the head of marketing for Spherion’s technology division. She founded ClearEdge in 2006, which has evolved from a startup focused on outsourced marketing services for the staffing industry into a multidimensional company dedicated to transforming the business of talent. Today, ClearEdge’s three lines of business help organizations across the recruitment and HR tech sectors grow their brands and market share while building their teams with excellence and equity. Leslie’s impact in the HR, tech and marketing communities far exceeds her day-to-day work as CEO.

Passionate about the importance of diversity, Leslie is a frequent speaker on the topic and even co-founded ARA, an organization that seeks to attract, retain and advance women in technology - 6,000 people strong. Most recently, Leslie published a book called Together We Rise with 14 other female executives. She is part of the Women Business Collaborative Staffing Leadership Council; member of American Staffing Association’s Inclusion, Diversity, and Equity Advocacy Council; is on the Board of Directors for Chicago Innovation, New ERA ADR, and Central Michigan University’s College of Business Administration, where she recently received a Distinguished Alumni Award; was recognized as one of Chicago’s 100 most compelling innovators and entrepreneurs; named to Staffing Industry Analysts DEI & Influencer list two years running; is part of the UIC Entrepreneurship Hall of Fame; and was named one of the Enterprising Women of the Year. Leslie is a contributor to industry publications such as Recruiting Daily and Entrepreneur, a frequent industry speaker and host of the executive women in recruitment podcast, TheEdge.

Mark Winter

Mark Winter

CEO, WinSource Group

Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time he has spent countless hours figuring out what works and of course, what doesn't. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption — Mark can help get your team on track.